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Digital Marketing - Gaining Customer Insights with Digital Marketing Analytics!

You have learnt about digital marketing, how social media marketing and paid campaigns work. This module will further explore the use of digital analytics to gain actionable insights to discover your customers’ needs and wants, get a good overview of which specific social media channels or paid campaigns did your customers know about your product and services, assess the amount of time spent on your website before your customers finally “abandon” your site or purchase an item successfully. The ability to apply digital analytics will equip you with essential technique to improve your current marketing strategy, establish key performance indices (KPI) for ROI tracking and ultimately, improve your revenue. The course will be useful for professionals who have a basic understanding of digital marketing, social media marketing and how marketing campaign works but would like to explore the data capability in digital marketing analytics.

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Course Details

Date(s): (Select the date that you interested to sign up) (28 & 29 Jun) - F2F
(13 & 14 Jul) - F2F
(12 & 13 Aug) - F2F
(27 & 28 Sept) - F2F
(18 & 19 Nov) - F2F
Time: 9:00AM to 5:00PM
Venue: NTU Virtual Learning Environment
Registration Closing Date: 2 Weeks before Training Date
Course Fee: View Fees and Funding

Course Objective

Course Outline

Day 1: Fundamentals of Digital  Marketing Analytics

Day 2: A Practical Approach

Who should attend

Course Fees and Funding

Standard Course Fee S$1498.00
Course Fee payable after SSG funding, if eligible under various schemes
Cat-A SSG Funded Courses
Enhanced Training Support for SMEs (ETSS)
Mid-Career Enhanced Subsidy (MCES)

Course Fee payable after Discount^
Group of 3 pax and above
NTU/NIE Alumni, Staff & Students
NTUC Member


Trainers Profile

Dr Georges B. has extensive experience in graduate management education in Southeast Asia, Australia and Europe. He has travelled extensively and worked in Singapore, Hong Kong, U.K., France, Canada and Malaysia. His main area of management and research interests lies with the service sector. He has delivered executive education programs and worked as a consultant for a wide variety of clients worldwide including: Temasek Holding, the Asia Pacific Management Centre and Institute in Singapore and Hong Kong, the Hopkins Training and Education Group in Hong Kong, ENPC (Paris and Casablanca), Hyatt International Hotels and David Medlow Chocolates Inc. He has a wide range of business experience, with skills in managing, consulting, teaching and research.

Valerie Lee is a true entrepreneur at heart! She has successfully established a few businesses from scratch. A young lady who strongly believes that knowledge will transform a person, she has equipped herself with a Masters in Business Administration and a first honors degree in Engineering from The National University of Singapore. Currently, she holds an adjunct lecturer position in business schools offering Entrepreneurship courses. She contributes back to society with her valuable expertise in some social enterprise platform. With her personal experiences in the complex business world, she offers remarkable strategic advises and assist her clients from different walks of life in achieving sustainable business goals. Her intangibles skill sets are what her clients love about her!

Ben holds a Master in Business Administration from Utah State University, Master of Science in Logistics and Supply Chain Management from Cranfield University and Bachelor of Science in Computer Engineering from University of Utah. He has more than 18 years of professional experience in technology, financial and basic material companies. Comfortable working with cross functional teams and in culturally diverse environment, he also has experience in consulting work in digital marketing, supply chain and artificial intelligence in both Singapore and United Kingdom. His passion in training grew from the numerous in-company sessions that he conducted.

Johnny Chia is a certified PRINCE2 Practitioner, AIMS BPM Master and Professional Member of Singapore Computer Society with more than 20 years of diversified experiences across international banks, Singapore major companies and technology startups. He accumulated knowledge and experiences in software engineering, system projects, business process improvement, retail banking operations and delivery, private banking, governance, risk and controls. He holds an M.B.A from the University of Adelaide and Bsc (Hons) in Computing and Information Systems from the U.O.L.

Ivan Chew is a passionate trainer when loves to be in the front line of the game when it comes to information technology. He graduated from National University of Singapore with a 2nd class Upper Honors Engineering degree and a Masters in Computing. Ivan Chew has a rich knowledge in web designing and building complex eCommerce website during his employment in MNCs. He runs his own IT business where he provides technical training to clients who are interested in the Internet of Things.

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