Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads)
Understanding Google Ads and setting up best practices for campaigns are very important in digital marketing. This course aims to provide an in-dept understanding of search engine marketing and equip them with the ability to launch a campaign with practical hands-on approach. This course is designed to equip individuals with the fundamental knowledge and skillset in Google Ads and learning ways to improve on their quality score to optimize marketing budget spent on search engine marketing campaigns. Learners will learn how to identify different types of ads available, review landing pages, understand the hierarchy levels of campaigns and interpreting the collected data for future ads improvement.
Sign Up
Date(s): (Select the date that you interested to sign up) | (30 & 31 May 2022) - Virtual Learning
(5 & 6 Aug 2022) - Virtual Learning (2 & 3 Sep 2022) - Virtual Learning (21 & 22 Oct 2022) - Virtual Learning (16 & 17 Dec 2022) - Virtual Learning |
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Time: | 9:00AM to 5:00PM |
Venue: | NTU Virtual Learning Environment |
Registration Closing Date: | 2 Weeks before Training Date |
Course Fee: | View Fees and Funding |
Standard Course Fee | S$1498.00 |
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Course Fee payable after SSG funding, if eligible under
various schemes
Cat-A SSG Funded Courses Enhanced Training Support for SMEs (ETSS) Mid-Career Enhanced Subsidy (MCES) |
S$449.40 S$169.40 S$169.40 |
Course Fee payable after Discount^ Group of 3 pax and above NTU/NIE Alumni, Staff & Students NTUC Member |
S$1348.20 S$1198.40 S$1348.20 |