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Digital Marketing - A Practical Approach to Search Engine Marketing (Google Ads)

Understanding Google Ads and setting up best practices for campaigns are very important in digital marketing. This course aims to provide an in-dept understanding of search engine marketing and equip them with the ability to launch a campaign with practical hands-on approach. This course is designed to equip individuals with the fundamental knowledge and skillset in Google Ads and learning ways to improve on their quality score to optimize marketing budget spent on search engine marketing campaigns. Learners will learn how to identify different types of ads available, review landing pages, understand the hierarchy levels of campaigns and interpreting the collected data for future ads improvement.

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Course Details

Date(s): (Select the date that you interested to sign up) (5 & 6 Aug) - Virtual Learning
(2 & 3 Sep) - Virtual Learning
(21 & 22 Oct) - Virtual Learning
(16 & 17 Dec ) - Virtual Learning
Time: 9:00AM to 5:00PM
Venue: NTU Virtual Learning Environment
Registration Closing Date: 2 Weeks before Training Date
Course Fee: View Fees and Funding

Course Objective

Course Outline

Day 1:

Day 2:

Who should attend

Course Fees and Funding

Standard Course Fee S$1498.00
Course Fee payable after SSG funding, if eligible under various schemes
Cat-A SSG Funded Courses
Enhanced Training Support for SMEs (ETSS)
Mid-Career Enhanced Subsidy (MCES)

Course Fee payable after Discount^
Group of 3 pax and above
NTU/NIE Alumni, Staff & Students
NTUC Member


Trainers Profile

Dr Georges B. has extensive experience in graduate management education in Southeast Asia, Australia and Europe. He has travelled extensively and worked in Singapore, Hong Kong, U.K., France, Canada and Malaysia. His main area of management and research interests lies with the service sector. He has delivered executive education programs and worked as a consultant for a wide variety of clients worldwide including: Temasek Holding, the Asia Pacific Management Centre and Institute in Singapore and Hong Kong, the Hopkins Training and Education Group in Hong Kong, ENPC (Paris and Casablanca), Hyatt International Hotels and David Medlow Chocolates Inc. He has a wide range of business experience, with skills in managing, consulting, teaching and research.

Valerie Lee is a true entrepreneur at heart! She has successfully established a few businesses from scratch. A young lady who strongly believes that knowledge will transform a person, she has equipped herself with a Masters in Business Administration and a first honors degree in Engineering from The National University of Singapore. Currently, she holds an adjunct lecturer position in business schools offering Entrepreneurship courses. She contributes back to society with her valuable expertise in some social enterprise platform. With her personal experiences in the complex business world, she offers remarkable strategic advises and assist her clients from different walks of life in achieving sustainable business goals. Her intangibles skill sets are what her clients love about her!

Ben holds a Master in Business Administration from Utah State University, Master of Science in Logistics and Supply Chain Management from Cranfield University and Bachelor of Science in Computer Engineering from University of Utah. He has more than 18 years of professional experience in technology, financial and basic material companies. Comfortable working with cross functional teams and in culturally diverse environment, he also has experience in consulting work in digital marketing, supply chain and artificial intelligence in both Singapore and United Kingdom. His passion in training grew from the numerous in-company sessions that he conducted.

Ivan Chew is a passionate trainer when loves to be in the front line of the game when it comes to information technology. He graduated from National University of Singapore with a 2nd class Upper Honors Engineering degree and a Masters in Computing. Ivan Chew has a rich knowledge in web designing and building complex eCommerce website during his employment in MNCs. He runs his own IT business where he provides technical training to clients who are interested in the Internet of Things.

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