The SGUnited Skills Digital Marketing Programme is a full-time training programme of 6 months duration. The programme will comprise certifiable courses delivered by PaCE at NTU. The training courses are designed in partnership with Intangibles Consultancy to help trainees acquire industry-relevant skills that can improve their employability. Trainees will also have the chance to apply the skills learnt during the programme, through opportunities like workplace immersions and industry projects.
Trainees will also benefit from employment facilitation efforts offered by training providers. To facilitate transition to employment as and when job opportunities are present, the SGUnited Skills programme will be conducted across 6 modular format.
Upon completion of this 6 months programme, trainees will be able to put to use their newly found skills and knowledge in the field of digital marketing.
This will be achieved with the following interventions:
Curriculum for real-world needs
Our curriculum is purposefully designed based upon the real-life experiences of our industry-seasoned trainers to ensure that the most effective, relevant, and practical knowledge and skill sets are imparted to our learners. Our tried and tested contents give our learners the best chance of success as they embark on their new careers in digital marketing in the highly competitive business landscape.
Experts Guidance and Sharing
During the course of theprogramme, our learners will be instructed and mentored by some of the most experienced and successful practitioners in the digital marketing space. Our network of trainers bring with them a wealth of experiences from different business domains, and offer our learners a wide-ranging perspective of the challenges unique to each of these businesses both locally and abroad, from MNCs to local enterprises and SMEs.
Build up experiences as you learn
Beyond classroom works, our modules each encompasses a hands-on session to give our learners the opportunity to apply what they are taught and put their skills to test through project works based off real-life problems. These practical sessions ensure that our learners are sufficiently exposed to handle the myriad of demands in the real world confidently and proficiently, while honing their softer skill sets to be better team players and effective communicators.
Tapping into the Power of Social Media Marketing
This module aims to provide participants with an in-depth understanding of social media marketing, and equips learners with the ability to set up and optimize the social media platforms, and launch an effective marketing campaign through a practical hands-on approach. The module is designed to equip individuals with the fundamental knowledge and relevant skill sets relating to social media marketing platform like Facebook, Instagram, YouTube and LinkedIN to conduct social media audits, set up social media calendars and leverage social media management tools for marketing.
Gaining customer insights with Digital Marketing Analytics
This module focuses on the use of digital analytics for participants to be able to garner actionable insights and discover customers’ needs and wants, derive a good overview of the specific social media channels and paid campaigns from which the customers come to know about the product and services, and appreciate the amount of time spent on the website before customers leave or purchase the items. The ability to apply digital analytics will equip participants with the essential skills to improve on existing marketing strategies, establish Key Performance Indices (KPI) for ROI tracking and in turn, improve the business revenue.
A Practical Approach to Search Engine Marketing (Google Ads)
This module is designed to equip the students with the fundamental knowledge and skill sets in Google Ads to improve on their quality scores and stretch the budgets spent on search engine marketing campaigns. Participants will learn about the various kinds of ads available, how to review landing pages, understand the hierarchy levels of campaigns, and how to interpret data collected for future ads improvements.
Content Creation for Marketing
This module aims to provide participants with an in-depth understanding to content creation for marketing, and expose them to successful marketing campaigns and SEO rankings! Researches have shown that 75% of the marketers found producing an engaging content challenging, what more producing them regularly. Creating great contents that delight the audience and engender trust in your brand will set you apart from the rest of the competition.
A Practical Approach to Search Engine Optimization (SEO)
This module equips participants with the fundamental knowledge and concept of SEO to create site architecture, conduct effective keywords research, understand the factors affecting their rank positioning, perform SEO audits, and monitor the SEO performance of websites. Participants will also learn how to build quality back links that play an important role in the ranking. There will be a hands-on session for learners to apply the knowldege they have acquired in a practical setting to reinforce their learning and enrich their experience.
Delivering results in the Digital Age
This is the final module of the course, and serves to consolidate the knowledge that participants have acquired in the previous modules. Participants will learn how to conduct a situational analysis of the current marketing outlook using a holistic approach, design a detailed marketing plan in response, and execute the plan through a practical session. For participants planning to embark on a career as a fresh digital marketer, this module will help you build a credential portfolio to showcase your works and proficiency.
Our program adopts a holistic approach that is purposefully built around our learners to help them achieve the learning outcomes. A combination of online learning, group exchanges and practical project works ensures that our learners are sufficiently exposed and skilled to bring value to their prospective employers and contribute meaningfully in their fledging careers.
Virtual classroom, experience-based contents, short question assignements
Self & Peer Learning
Review of videos, articles, case-studies, group sharing, discussions and presentations
Real-life based problems, practical sessions, project works
Mentoring support for project works with 1-to-1 coaching sessions
Network with suitable employers, customised project work to build relevent Crediential Portfolios
Who should attend
The SGUS Program is intended for mid-career jobseekers impacted by the economic consequences of COVID-19, to help trainees acquire industry-relevant skills and enhance their employability to take on job roles in the sector as the economy recovers. The SGUS is designed to cater to mid-career jobseekers who require support.
Course Fees and Funding
Standard Course Fee
Course fee payable after funding or subsidy, if eligible under various schemes