e-Commerce - Strategies for Selling Online in the Digital Age
In recent years, the growth in eCommerce businesses has shown how rapidly digitalisation has transformed our economy. In the heat of the COVID-19 pandemic where physical contact is minimised, businesses now face the dilemma of going digital or going bust.
There are many benefits of moving a business onto the digital landscape. Businesses are now able to easily reach a worldwide audience to market their products and services online. No matter what your business type is, you can find success online with the right strategies and channels.
This short course is specially crafted for professionals who are looking for job opportunities as an eCommerce executive, eCommerce Manager, digital marketers, marketing managers, entrepreneurs, business owners who are keen to setup their online store and omni channel marketing management roles that require you to manage third party agencies.
In this course, you will learn more about the emerging trends in the eCommerce landscape and find out how they may affect your business. You will also explore different eCommerce solutions and pricing strategies that will cater to your business needs. Finally, you will be guided through the process of creating an eCommerce store for your business of choice through a hands-on session so that you can continue to stay competitive in the digital era.
Sign Up
| Date(s): (Select the date that you interested to sign up) | (26 & 27 May 2022) - F2F
(14 & 15 Jul 2022) - F2F (12 & 13 Sep 2022) - F2F (1 & 2 Nov 2022) - F2F (21 & 22 Dec 2022) - F2F |
|---|---|
| Time: | 9:00AM to 5:00PM |
| Venue: | NTU@One-North |
| Registration Closing Date: | 2 Weeks before Training Date |
| Course Fee: | View Fees and Funding |
| Standard Course Fee | S$1,926.00 |
| Course Fee payable after SSG funding, if eligible under various schemes | |
| - Cat-A SSG Funded Courses | S$577.80 |
| - Enhanced Training Support for SMEs (ETSS) | S$217.80 |
| - Mid-Career Enhanced Subsidy (MCES) | S$217.80 |
Dr Georges B. has extensive experience in graduate management education in Southeast Asia, Australia and Europe. He has travelled extensively and worked in Singapore, Hong Kong, U.K., France, Canada and Malaysia. His main area of management and research interests lies with the service sector. He has delivered executive education programs and worked as a consultant for a wide variety of clients worldwide including: Temasek Holding, the Asia Pacific Management Centre and Institute in Singapore and Hong Kong, the Hopkins Training and Education Group in Hong Kong, ENPC (Paris and Casablanca), Hyatt International Hotels and David Medlow Chocolates Inc. He has a wide range of business experience, with skills in managing, consulting, teaching and research.
Valerie Lee is a true entrepreneur at heart! She has successfully established a few businesses from scratch. A young lady who strongly believes that knowledge will transform a person, she has equipped herself with a Masters in Business Administration and a first honors degree in Engineering from The National University of Singapore. Currently, she holds an adjunct lecturer position in business schools offering Entrepreneurship courses. She contributes back to society with her valuable expertise in some social enterprise platform. With her personal experiences in the complex business world, she offers remarkable strategic advises and assist her clients from different walks of life in achieving sustainable business goals. Her intangibles skill sets are what her clients love about her!
Ben holds a Master in Business Administration from Utah State University, Master of Science in Logistics and Supply Chain Management from Cranfield University and Bachelor of Science in Computer Engineering from University of Utah. He has more than 18 years of professional experience in technology, financial and basic material companies. Comfortable working with cross functional teams and in culturally diverse environment, he also has experience in consulting work in digital marketing, supply chain and artificial intelligence in both Singapore and United Kingdom. His passion in training grew from the numerous in-company sessions that he conducted.
Ivan Chew is a passionate trainer when loves to be in the front line of the game when it comes to information technology. He graduated from National University of Singapore with a 2nd class Upper Honors Engineering degree and a Masters in Computing. Ivan Chew has a rich knowledge in web designing and building complex eCommerce website during his employment in MNCs. He runs his own IT business where he provides technical training to clients who are interested in the Internet of Things.
