The Power of Advance Google Analytics: Deepen Your Insights with Consumer Data (GAIQ)
In today’s internet culture, marketing and data has become the inextricable link to a business’s success. In order to reach the top, we need to know how to make marketing analytics work for our businesses. Which is why marketing professionals are putting in greater effort in analytics more than ever before. However, many of us still lack the proper training and guidance necessary to conduct meaningful marketing analytics that will give us actionable insights and increase our ROI.
In this course, our experts will examine the essential principles and tried-and-tested strategies of a data-driven approach in marketing and how you can apply these techniques practically. We take what is theoretical and transform it into real-world usage from showcasing actual data to provide you with a well-rounded understanding of Advanced Google Analytics. Get ready to explore the key to analytics mastery and implement advanced marketing analytics initiatives for your business.
Sign Up
| Date(s): (Select the date that you interested to sign up) | (26 & 27 May 2022) - Virtual
(26 & 27 Aug 2022) - Virtual (28 & 29 Oct 2022) - Virtual |
|---|---|
| Time: | 9:00AM to 5:00PM |
| Venue: | NTU@One-North |
| Registration Closing Date: | 2 Weeks before Training Date |
| Course Fee: | View Fees and Funding |
| Standard Course Fee | S$2,140.00 |
| Course Fee payable after SSG funding, if eligible under various schemes | |
| - Cat-A SSG Funded Courses | S$642.00 |
| - Enhanced Training Support for SMEs (ETSS) | S$242.00 |
| - Mid-Career Enhanced Subsidy (MCES) | S$242.00 |
Dr Georges B. has extensive experience in graduate management education in Southeast Asia, Australia and Europe. He has travelled extensively and worked in Singapore, Hong Kong, U.K., France, Canada and Malaysia. His main area of management and research interests lies with the service sector. He has delivered executive education programs and worked as a consultant for a wide variety of clients worldwide including: Temasek Holding, the Asia Pacific Management Centre and Institute in Singapore and Hong Kong, the Hopkins Training and Education Group in Hong Kong, ENPC (Paris and Casablanca), Hyatt International Hotels and David Medlow Chocolates Inc. He has a wide range of business experience, with skills in managing, consulting, teaching and research.
Valerie Lee is a true entrepreneur at heart! She has successfully established a few businesses from scratch. A young lady who strongly believes that knowledge will transform a person, she has equipped herself with a Masters in Business Administration and a first honors degree in Engineering from The National University of Singapore. Currently, she holds an adjunct lecturer position in business schools offering Entrepreneurship courses. She contributes back to society with her valuable expertise in some social enterprise platform. With her personal experiences in the complex business world, she offers remarkable strategic advises and assist her clients from different walks of life in achieving sustainable business goals. Her intangibles skill sets are what her clients love about her!
Ben holds a Master in Business Administration from Utah State University, Master of Science in Logistics and Supply Chain Management from Cranfield University and Bachelor of Science in Computer Engineering from University of Utah. He has more than 18 years of professional experience in technology, financial and basic material companies. Comfortable working with cross functional teams and in culturally diverse environment, he also has experience in consulting work in digital marketing, supply chain and artificial intelligence in both Singapore and United Kingdom. His passion in training grew from the numerous in-company sessions that he conducted.
Ivan Chew is a passionate trainer when loves to be in the front line of the game when it comes to information technology. He graduated from National University of Singapore with a 2nd class Upper Honors Engineering degree and a Masters in Computing. Ivan Chew has a rich knowledge in web designing and building complex eCommerce website during his employment in MNCs. He runs his own IT business where he provides technical training to clients who are interested in the Internet of Things.
